1. The market is still growing. Female pleasure has been overlooked and neglected for decades (even in scientific research) – but now the tables have turned, and women are getting their pleasure back. In USA alone women hold over 60% of all purchasing power – and they are more than willing to buy products that will make their intimate lives better. And sextech is a broad industry that includes wellness and health too, so there is a plethora of products to be offered for this target audience.
2. Sextech is all about technology. During the pandemic most people have been forced to stay inside, and millions have been separated from their partners physically – hence, the whopping 90 percent growth of teledildonics alone in 2020. From texting and exchanging pics online to menstrual calendars, from 3D-printed sex toys to AI-powered algorithms on dating apps – the sex industry is a great place for cutting-edge technology.
3. Sextech becomes commercialized. Large chain stores like Walmart and Walgreens start selling portable sex toys next to groceries. Little by little the stigma comes off and technology goes mainstream — which means more accessibility and faster return of investments.
4. Security. Sextech is the literal definition of sensitive data and content so startups have to attract the strongest teams in cybersecurity and evolve fast to ensure their customers are protected. Hence, new solutions, stronger teams and great adaptability.
5. Personal involvement and mission. While the majority of investments into sextech come from venture funds, some angel investors take the mission to educate people and make their intimate lives better personally and invest into such projects. For instance, Lina Wenner, principal at firstminute Capital, a $100M UK-based seed fund backed by 30 unicorn founders, sees that trend only growing.